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SELLERS: How to Speed Up the
Sale of Your Home
and Achieve TOP DOLLAR!
Understand why you are selling your home. Your motivation to sell is the
determining factor for how you will approach the sale of your home. It will affect everything from what you
set your asking price at to how much time, money and effort you are willing
to invest in order to prepare your home for sale.
Keep the reasons for selling your home to
yourself. By keeping this
information personal and private, you will not give the buyer negotiating
leverage. If you are asked why you
have decided to sell, simply respond that your housing needs have changed.
Before setting a price, consult with a good
listing agent. As a
seller, you will want to get a selling price as close to the list price as
possible. If you start out by
pricing too high, you run the risk of not being taken seriously by buyers
and having your house sit on the market for a long time. If you price the home too low, you could
be costing yourself thousands of dollars.
Do some home shopping for yourself. The best way to learn about your
competition is to review a competitive market analysis with a good
listing agent. Take note not only of the listing prices, but the prices
that other comparable homes are actually selling at.
Get an appraisal. A good appraisal can be a huge benefit
in marketing your home. Getting an
appraisal is a good way to let prospective buyers know that your home can
be financed. A word of caution: an
appraisal is not a guarantee that your house will sell for that price, and
you also may not like the appraisal value you are quoted.
Understand what tax assessments mean. Some people think that tax assessments
are a way of evaluating a home. The
difficulty here is that the assessments are based on a number of criteria
that may not be related to property values, so they may not necessarily
reflect your home’s true value.
Find a good real estate agent. Upwards of three quarters of all home
sellers say they would not work again with the agent who listed their
home. Usually this is a result of
poor marketing and communication on the part of the agent. Take the time to locate the agent who is
going to best represent your needs during the transaction.
Ensure that you have room to negotiate. Before settling on an asking price, make
sure you leave yourself enough room to bargain. Remember, a buyer is more likely to make
a full-priced offer on a home that is priced right before making a low
offer on a home that is priced too high.
Make the appearance of your home count. Appearance is so critical that you would
be unwise to ignore this fact when selling your home. The look and feel of a home will
generate greater emotional response from prospective buyers, more so than
any other factor.
Invite the honest opinions of others. The biggest mistake you can make is to
rely solely on your own judgment.
Don’t be shy about seeking the opinions of others. You must be objective about your home’s
strong and weak points. Work with a
real estate agent who will give you honest and unbiased opinions about
what should be done to make your home more marketable.
Clean everything, no matter how seemingly
insignificant it may seem. Potential buyers are looking for excuses
not to buy your home, and it would be a shame that they went another
direction because of a tiny chip in a bathroom counter or some dirty
dishes in the kitchen sink.
potential buyers to visualize themselves in your home. The last thing you want prospective
buyers to think when viewing your home is that they may be intruding in
someone else’s life. Avoid clutter
such as too many knickknacks, clothing lying around, or dirty dishes in
the sink. Decorate in neutral
colors like white or beige and place a few carefully chosen items to add
some warmth or character.
Get rid of all offensive odors. Odd smells like traces of food, pets, or
cigarette smoke can kill a sale quickly.
If potential buyers see a dog or notice you smoking a cigarette or
cigar, they’ll start seeing stains or smelling odors, even if they aren’t
there. Don’t leave any clues.
Disclose everything. Smart sellers are proactive in
disclosing all known defects to their buyers in writing. This will reduce liability and prevent
costly lawsuits later on.
The more buyer prospects, the better. Work closely with your real estate agent
to maximize your marketing. Having
several potential buyers can only drive the price of a home up.
Keep your emotions in check
during showings and negotiations.
Let go of the emotion you have invested in your home. Use a businesslike manner and be
detached. This will give you an
edge over someone who remains emotionally attached to the property.
Learn why your buyer is motivated to buy. The better you know your buyer, the more
leverage you have to negotiate. As
a rule, buyers are looking to purchase the best affordable property for
the least amount of money. If you
know the buyer needs to move in quickly, this can help you get a better
Find out what the buyer can really afford. Work with buyers who are pre-approved
for a home loan so you know exactly how much they are going to finance and
how much will be spent as a down payment.
Find out when the buyer would like to close. Knowledge of a buyer’s deadline for
completing negotiations again creates an advantage for you to get the most
Never sign a contract on your next home until
you sell your current one. Beware
of closing on your new home while you’re still making mortgage payments on
your current one. You may find
yourself stuck with two mortgage payments.
Moving out before you sell can
also put you at a disadvantage.
Empty homes can give the feel of being abandoned or neglected. Buyers who know you already have another
home may feel they have an advantage to negotiate a lower price.
Deadlines create a serious disadvantage. Don’t try to sell by a certain
date. This adds unnecessary
pressure to sell and can cost you thousands of dollars off the asking
Don’t take a low offer personally. Invariably the initial offer is below
both what you were expecting and what they buyer is actually willing to
pay. Don’t get upset. Evaluate the offer objectively. This is merely a starting point for
Turn that low offer around. You can counter a low offer with one
that is just under your original asking price. This lets the buyer know that you don’t
take their first offer seriously, but at the same time are going to be
Find out if the buyer is qualified. If you feel that an offer is too low,
find out if the buyer is qualified to carry a loan equal to your asking
Be sure the contract is complete. To avoid problems, see to it that all
terms, costs and responsibilities are spelled out in the contract of
sale. Include everything. Leave nothing out. This will eliminate complications later
Resist the temptation to deviate from the
contract. Do not risk the
collapse of the sale because of a single, seemingly insignificant
deviation from the agreed-upon contract.
Choosing your Agent wisely. Any agent will show
enthusiasm and will want to list your house for sale but choose your agent
Experience at listing and marketing houses for
Ability to use technology to market your house
world wide to buyers 24/7.
Reviewing with you a comprehensive Marketing
Analysis of home sales in your area.
Ability to offer a written detailed 30-DAY
MARKETING PLAN that will get your house sold at the highest
Working with a full-time professional real estate
agent is a must. Choose your agent by asking questions of him
or her. Find out how knowledgeable they
are about houses currently for sale in your price range and also of houses that
have recently sold. Can
your agent recommend a good lender that has the reputation of
excellent customerservice and low rates to assist your
new buyer with financing? A good listing
agent can get your house sold quickly at TOP DOLLAR and help you find a
Thank you for requesting a copy of
this “FREE REPORT”
For prompt, courteous, professional
service, call Jan Wilson:
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count on or just want to discuss this further?
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the very best counsel, advice and service possible for your real estate needs.
If I may ever be of assistance to you, a relative, friend or co-worker please
don’t hesitate to call me. I look forward to the opportunity to serve you.™