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THE EXPIRED LISTING: Find
Out Why Your House Didn’t Sell Before!
It has been said
that what makes a property sell is Location, Location, Location. Sounds catchy
but is only partially correct. There are five factors that will get your
house sold: LOCATION, PRICE, CONDITION, the MARKET,
and the AGENTthat you select.
Any agent can get your house sold the first time it
appears for sale if these factors are in place. Let’s now review these five
Factor # 1 LOCATION
The location of
your house is what is and cannot be changed. In the buyer’s mind a house on a
busy street, near power lines, next to or backing up to a commercial business
or perhaps too close to a school is less desirable.
Homes located in
a quiet cul-de-sac, backing up to a greenbelt, or offering an exceptional view
are more desirable.
Factor # 2 PRICE
Every home owner
wants to sell their house for as much money as possible, but many times if the
asking price is too high your house will help sell other houses in your area.
Over-pricing property usually has the following effects:
Increases market time, which causes homes to sell for
less than market value.
Buyers who should be looking at your house will not
see it because it is out of their price range.
Buyers who do look at it purchase larger homes that
are priced the same.
You receive low offers or no offers at all. Remember,
a higher asking price does not automatically equal a higher sales price.
The more you overprice a property, the more likely you will sell it at a
price lower than it is worth.
You want to
price your house to attract buyers for your neighborhood. The more buyers you
have the more they will compete for your house, which will drive your price up.
Then you can receive offers over and above your asking price.
Factor # 3 CONDITION
wanting to get the most home for their money and many times are looking at new
homes as well as resale homes. Buyers
will pay top dollar for homes that are in pristine condition. Your agent should
be knowledgeable in this area and can make suggestions of minor things you can
do to help your home show its very best.
Factor # 4
The real estate
market is always in one of three types of markets.
A hot seller’s market where there are low inventory
and more buyers which, in turn, drive selling prices up.
A normal stable market where there is an equal number
of buyers in proportion to the number of homes for sale. The result is
home prices remain stable.
A buyer’s market where there are more homes for sale
than buyers who want to buy. This, in turn, will cause home prices to
Factor # 5
The AGENT you choose
Any agent will
show enthusiasm and will want to list your house for sale. Unfortunately, many
agents still cling to ineffective marketing ideas that do little to sell your
home, which means that you miss out on the best buyers. Choose your agent based
Experience at listing and marketing houses for sale.
Ability to use technology to market your house world
wide to buyers 24/7.
Reviewing with you a comprehensive Marketing Analysis
of home sales in your area.
Ability to offer a step-by-step 30-DAY
MARKETING PLANthat will get your house sold at the highest
possible price, within a time frame that best works for you.
Working with a full-time professional real
estate agent is a must. Choose your agent by asking questions of him or
her. Find out how knowledgeable they are about houses currently for sale in
your price range and also of houses that have recently sold. Does your agent
work with a good lender that can assist your new buyer to obtain financing? A
good listing agent can get your house sold quickly at TOP DOLLAR and
help you find a new home.
you for requesting a copy of this “FREE REPORT”
prompt, courteous, professional service, call Jan Wilson:
questions, need advice you can count on or just want to discuss this further?
waste any more time; pick up the phone and call me now! I’m here to help!
P.S. I appreciate
your business, your loyalty, trust and your referrals. It is my goal to provide
the very best counsel, advice and service possible for your real estate needs.
If I may ever be of assistance to you, a relative, friend or co-worker please
don’t hesitate to call me. I look forward to the opportunity to serve you.™