Please log out to access consumer Login\Registration
SELLERS: How a Good REALTOR
Can Maximize Your Profits.
Most of us are not aware of the
trends and fluctuations of the real estate market. Likewise we don’t know the steps necessary to
maximize profits on the sale of our home.
We rely heavily on the real estate agent to lead us down the path of
profits. Considering your home is
typically the most valuable asset you possess, doesn’t it make sense to list
with someone who will be able to generate the most money in a sale?
This report was designed to empower
you with critical information necessary to evaluate an agent’s qualifications
and help you identify the professional that will best serve your needs. The more meticulous you are in your search
for an agent, the higher your profits will be.
Start by doing some research. Find out who the most active real estate
agents are in your market. Ask friends,
relatives and co-workers for referrals, then compile a list and find out how
the agent markets his or her listings to sell.
Place a call to each of the agents on
your list. Document how quickly they return
your call. Remember, they will be
returning calls to your prospective homebuyers.
Do an initial interview over the phone so when you meet, you will be
At the meeting, request a
step-by-step 30-DAY MARKETING PLANfor your sale including
everything from title to escrow so you know exactly what services the agent
will provide. Evaluate the team that
your potential agent has assembled. Top
producers will have established relationships with lenders, title reps, and
inspectors. They are there for your
benefit. Should any of these people not
be prepared to handle any aspect of the sale, then you are not receiving the
best possible service.
Request a complete report of your
property with ideas for improvements, cosmetic changes or structural repairs
that can add value to your property. A
small investment up front can pay huge dividends at the time of the sale. Also request detailed information about
current market conditions, the competition of other homes for sale and proper
pricing. Have your agent educate you on
all aspects regarding your sale.
Insist that all potential buyers
be pre-qualified to purchase your home.
Screen out unwanted prospects before getting to the final stages of
Request a complete net sheet, minus
commissions and fees, so you know exactly how much money you will profit at the
time of the sale.
Insist on a step-by-step marketing
plan of how your home is going to be marketed and sold. Look for innovative ways to attract
homebuyers. Demand 24-hour advertising,
lead accountability, and tracking services.
These services do exist and you should make sure they are part of your
Investigate the agent’s marketing
strategy. Do they waste their time cold
calling all day or do they have a MARKETING PLAN in place to attract
qualified buyer prospects? Do they
contact those leads? Also find out what
type of direct mail campaign the agent has in place. Is it professional? Does the mailing generate buyer prospects
that would be interested in purchasing your house?
What type of advertising will they
use? Insist that the advertising be well
written and professional in appearance.
They should be advertising, at a minimum, in a homes magazine, in the
local newspaper and with yard signs. The
quality of the advertising will directly affect how well your home will be
Have a written and well-conceived
negotiating strategy. A sound
negotiating strategy can make thousands of dollars of difference when the final
sale goes through, so your agent must have a plan in place for this aspect.
Finally, have a written closing
checklist. You need to know how to
conclude the sale of your home in an orderly and legally sound manner.
A strong, qualified agent must meet
all the requirements listed in this report if they are truly going to sell your
property for TOP DOLLAR.
Experience at listing and marketing houses for
Ability to use technology to market your house
world wide to buyers 24/7.
Reviewing with you a comprehensive Marketing
Analysis of home sales in your area.
Ability to offer a written detailed 30-DAY
MARKETING PLAN that will get your house sold at the highest
Working with a full-time professional real estate
agent is a must. Choose your agent by asking questions of him
or her. Find out how knowledgeable they
are about houses currently for sale in your price range and also of houses that
have recently sold. Can your agent recommend a good
lender that has the reputation of excellent customerservice
and low rates to assist your new buyer with financing? A good listing agent can get your house sold
quickly at TOP DOLLAR and help you find a new home.
Thank you for requesting a copy of
this “FREE REPORT”
For prompt, courteous, professional
service, call (your name):
Have questions, need advice you can
count on or just want to discuss this further?
Don’t waste any more time; pick up
the phone and call me now! I’m here to
P.S. I appreciate
your business, your loyalty, trust and your referrals. It is my goal to provide
the very best counsel, advice and service possible for your real estate needs.
If I may ever be of assistance to you, a relative, friend or co-worker please
don’t hesitate to call me. I look forward to the opportunity to serve you.™