Please log out to access consumer Login\Registration
Ask Your REALTOR the Right Questions Before You List Again!
If your house did not sell during the
listing period, it is referred to as an “Expired Listing”. And now you’re wondering what to do. The question you may be asking yourself is,
“Where did I go wrong?” Was it my choice
of agent? Was it my price? Was it something about my house? Was it the neighborhood? Was it a combination of all of these? The answer is not in you, but rather the
previous agent you trusted. Be prepared
with the right information so you can interview your new prospective agent
with confidence and assure you make the right choice this time.
With thousands of dollars at stake
and the time invested, do not risk making the same mistake twice. Be absolutely certain your new agent is
qualified to sell your home. Never feel
you must make this decision based on obligation to a friend or relative. Your listing has expired and it’s easy to
develop the identity of having a problem property in the market place. Even more so than before, it is critical that
you get the right agent.
Typically, most people will ask
business associates, family, or friends for a referral to a trustworthy and
dependable real estate agent. Other
sellers will watch neighborhood signs to see what names come up frequently. There are those who rely on the reputation of
the major national franchise companies.
Without reliable information, though, any of these routes could be a
It’s important to trust your
instincts. When selecting an agent, he
or she should be someone you feel good about.
Remember, you are willing to trust them with the details of the largest
financial transaction you may ever make.
Do not allow an agent to dictate your time table. Find one you can work with.
When shopping for your new agent, ask
for references from past sellers before signing another listing agreement. While a nice testimonial letter in an agent’s
presentation booklet might be a good start, it may not be an accurate depiction
of the agent’s experience. What you
should look for is a listing agent.
Listing agents specialize in listing and marketing houses to sell at
TOP DOLLAR. A good listing agent is
a good communicator and will give you specific recommendations for getting your
house sold quickly. A good listing agent
will also have other listings, and may find your best buyer inquiring on other
listings that he or she has.
You should also pay close
attention to the reputation of the company the agent works for. Talk to local businesses and even members of
the chamber of commerce. A company’s
reputation will be known in the community.
In a slow or declining market homes
stay on the market longer and sellers can become frustrated that their homes
aren’t selling. In a slow market or a hot seller’s market an open line of
communication is important for both the seller and the agent. Also keep in mind
that an agent who does a great number of sales is a lot busier than an agent
who sells only a few homes each year.
When interviewing a new agent, learn
what marketing strategy will be applied to sell your home. Do they have a specific 30-DAY
MARKETING PLAN to get your house sold?
Can the agent properly advise you about the current housing market? Is the agent a full-time agent or just part
time? Ask for an updated Competitive Market Analysis to review
the current SOLDS, FOR SALES, PENDINGS and EXPIRED LISTINGS. When an agent lists your house for sale the
listing belongs to the broker and you may get stuck with a replacement agent
who is inexperienced, which can be very costly.
Request a written step-by-step marketing
plan for selling your house before the listing contract is signed. Make sure your agent is using the latest
technologies for generating buyer leads.
Ask if the agent has a personal website that offers virtual home tours
so all prospective buyers can see your home 24/7.
Finally, establish a time to review
marketing tactics with your agent and be willing to adjust the price of the
home after the first fifteen days. Ask
for feedback from showings of other agents.
Help the agent understand that any news is good news because it can help
you make adjustments in your marketing strategy.
your Agent wisely. Any agent will show
enthusiasm and will want to list your house for sale but choose your agent
Experience at listing
and marketing houses for sale.
Ability to use
technology for marketing your house worldwide to buyers 24/7.
Reviewing with you a
comprehensive Marketing Analysis of home sales in your area.
Ability to offer a
written step-by-step 30-DAY
MARKETING PLAN that will get your
house sold at the highest possible price.
with a full-time professional real estate agent is a must. Choose your agent by asking questions of him
or her. Find out how knowledgeable they
are about houses currently for sale in your price range and also of houses that
have recently sold. Can
your agent recommend a good lender that has the reputation of excellent customerservice and low rates to assist your
new buyer with financing? A good listing
agent can get your house sold quickly at TOP DOLLAR and help you find a
Thank you for requesting a copy of
this “FREE REPORT”
For prompt, courteous, professional
service, call Jan Wilson:
Have questions, need advice you can
count on or just want to discuss this further?
Don’t waste any more time; pick up
the phone and call me now! I’m here to
P.S. I appreciate
your business, your loyalty, trust and your referrals. It is my goal to provide
the very best counsel, advice and service possible for your real estate needs.
If I may ever be of assistance to you, a relative, friend or co-worker please
don’t hesitate to call me. I look forward to the opportunity to serve you.™